World Market's Wine Section Identifies Favorites, Flavor Profiles & More

By: Laura McQuarrie - Dec 10, 2015
References: worldmarket &
The wine section of this World Market location in Chicago, Illinois is a great example of how retailers can call out certain products in an orderly way.

Most consumers can appreciate when a store sets out a wide variety of options for them to choose from, but as a result, product selection can often be overwhelming. In order to ensure that consumers feel comfortable veering away from their favorites and venturing into new territory, this store makes great use of signage. These displays call out different flavor profiles, best buys, customer favorites, critically acclaimed selections, as well as "last chance" purchases. Secondary to these sections are signs that identify wine by type or country of origin—a reversal in organization. Rather than having to consult an expert, consumers are walked through a number of options, creating an experience that's like browsing the web for top recommendations in each category.

While this retail setup works perfectly for wine, this system could also be applied to a number of product groupings.