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Yellow Tail Orchestra Sources Hundreds of Submissions to Create Tunes

By: Jonathon Brown - Published: • References: unisonfund & ibelieveinadv
Sit back and sip on a glass as you listen to this unique medley of wine music compiled by Yellow Tail from dozens of online submissions.

Back in the spring, Yellow Tail created WineOrchestra.com and invited fans of its wines to submit videos showing their musical skills using only wine bottles and glasses. Once all the submissions were in, international composer Kutiman took hold of the sounds and orchestrated this pleasant medley of wine music.

The wine music project was created to help fund the Unison Benevolent Fund, which is a music assistance program that provides “counselling, emergency relief, and benefit programs for those in the Canadian music community who face personal or professional challenges due to hardship, illness, unemployment or economic difficulties.”

In the end, $10,000 was raised, which will facilitate musicians being musicians. Stats for Crowdsourced Wine Medleys Trending: Older & Average
Traction: 534 clicks in 108 w
Interest: > 3 minutes
Concept: Wine Music
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: alcohol orchestras, diy wine bottle pumpkins, and classy party alcohol cups.