Wine For Activism
Monkey Around With 'Grapes for Apes' And Save Orangutans
The vintner behind the cause, Custom Grapes, offers five Chilean and one Spanish label.
Implications - In addition to durable products, industries are looking to improve their reputation by cooperating with goodwill organizations. This strategy has allowed businesses to raise awareness and donate sales to a cause that needs it. By acting with charitable organizations, brands will promote a caring image to consumers who would be more than happy to donate to those in need.