Superstar

Monkey Around With 'Grapes for Apes' And Save Orangutans

By: Going Like Sixty - Published: Feb 23, 2009   Updated: May 31 2011 • References: greendaily
If you drink a lot of fermented grape juice, then from time to time you know you just want to branch out for a swinging new taste. Give Grapes For Apes a try. If nothing else, you will feel good knowing that $7 per bottle goes to save orangutans.

The vintner behind the cause, Custom Grapes, offers five Chilean and one Spanish label.

Implications - In addition to durable products, industries are looking to improve their reputation by cooperating with goodwill organizations. This strategy has allowed businesses to raise awareness and donate sales to a cause that needs it. By acting with charitable organizations, brands will promote a caring image to consumers who would be more than happy to donate to those in need.