Window Shopping - Ralph Lauren Debuts Interactive Window Stores


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Jeremy Gutsche
On: Jun 25, 07
1395 Trends
612 Comments

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Window Shopping - Ralph Lauren Debuts Interactive Window Stores [Edit]

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Ralph Lauren has unveiled a new form of window shopping. Thanks to a 78 inch touchscreen, you can browse Ralph Lauren’s merchandise and order directly from the window. If you place an order, you will be contacted via email within 24 hours to provide your payment information.

Window shopping just got pricier: Ralph Lauren launched a 24-hour interactive window in London on Wednesday, giving customers the opportunity to shop by touching a wide screen monitor outside the company's flagship London store. Boris Becker, Ralph Lauren's brand ambassador and Wimbledon tennis champion, demonstrated the "window shopping" screen, which guides shoppers through the brand's Wimbledon line and shows video tennis clips. (news.agendainc)

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Comments:

Really cool! Interactive windows are a great marketing channel... I have seen something interesting last mounth in Brasil, an interactive window for Tim Brasil... http://www.youtube.com/watch?v=SFhh8p09zCo

By: h-bomb on Jan 15, 08 | 0 Trends | 4 Comments

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