A fiercely guarded wireless market finally cracks as the latest entrant in the Canada’s vast telecom landscape offers wireless for less. WIND Mobile, of Globalive Wireless, with its rock bottom plans and contract-free services is all set to take the wind out of competition’s sale. For the late subscribers, WIND is an established and growing brand with a successful history of over 10 years in two large European markets (Italy and Greece). This direct assault on conventional mobile service models means customers will now call the shots. Tell us, for whom the bell tolls. Roger that.