This Wilson Super Bowl ad profiles the town of Ida, Ohio home of the only dedicated football factory in the United States. With just over 5,000 people in Ida, it's safe to say the football factory is both a major source of jobs and city pride. From mothers to sons, the factory is truly operated with a sense of family.
This commercial does an amazing job of reducing the hype and commercialism of the Super Bowl down to a small town impact. The commercial is authentic, genuine and nostalgic as it reminds us of the simple places in this world that help it go 'round.
The commercial mixes testimonials from employees with factory footage of footballs being put together.
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