These Willow Smith for Chanel Ads Aim to Promote Luxury Glasses

By: Riley von Niessen - Aug 31, 2016
References: chanel & highsnobiety
'Willow Smith for Chanel' is the title of two of the French designer brand's latest commercials that are a part of its eyewear marketing campaign.

In the ads, the multi-talented daughter of Will Smith flaunts a sense of elegant confidence, which is further reflected by the brand's use of a black and white filter and the consistent use of Chanel branding, which carries the same connotation. This is shown not only by the Fall/Winter 2016 eyewear that Willow Smith models throughout, but also the inclusion of bold Chanel barrettes and other accessories.

Especially notable on this front is the branded belt that she wears around her neck, which helps to focus the viewer's eyes on her face while maintaining the eccentric vibe that she's known for. It's said that the Willow Smith for Chanel ads were headed by Karl Lagerfeld himself.