Potential

Let Primal Instincts Takeover With MAC's Warrior Line

By: Rainer Takahashi - Published: Apr 21, 2009   Updated: Jun 1 2011 • References: maccosmetics
Let loose the wild-side this summer with MAC's new Style Warrior line. Inspired by the jungles of the Amazon and sands of the Sahara, this new line will turn any woman into an exotic princess. With new combination of bright and unforgettable colours alongside stylized zebra and leopard print packaging, it is the perfect way to stay wild and free all summer long.

Implications - The fashion industry thrives on transformation and empowerment. As such, vibrantly colored products and exotic wares are extremely attractive to consumers as the connotation of buying these products alludes to them transforming into better versions of themselves. Marketers can pitch their products as conducive to betterment for increased sales.