The line has stunning one pieces as well as sizzling separates inspired by icons like Marilyn Monroe and Brigitte Bardot. Definitely not your average swimwear collection, the Wildfox Swim 2012 line features suits full of retro details and pretty pastels.
Check out the ensemble of pieces for yourself to see what you could be rocking next summer.
Implications - Consumers are looking to make purchases that will help them stand out. Designs with bold aesthetics appeal to shoppers who want to differentiate themselves from the pack. In order to increase their popularity, a brand could develop more of their styles with this in mind.