The Dsquared2 Wild fragrance is currently set to be released. Much like the product's title are its accompanying advertisements which feature not only male models, but also the heads of horses.
The equestrian images in this campaign speak to the untamable nature Dsquared2's creative vision. Evidently there are no insurmountable barriers for the brand. Instead, it has merged beauty and cosmetics with actual animals, a route that is rarely pursued by high end labels.
Standing behind this horseback-themed production is photographer Steven Klein. Evidently Klein was provided with free reign, enabling him to pursue his creative inclinations. At the same time, his triad-themed images fulfill the functional task of displaying the cologne via the oval bottle.
Stats for Equestrian-Themed Fragrance Campaigns
Trending: Older & Mild
Research: 1,017 clicks in 86 w
Interest: 0.7 minutes
Concept: Wild Dsquared2
Related: 29 examples / 22 photos
Segment: Males, 18-55
Comparison Set: 10 similar articles, including: stripped floral perfume ads, songstress perfume ads, and divinely winged lingerie ads.
Equestrian-Themed Fragrance Campaigns
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Radiantly Wild Perfume Ads