The Topshop #WhosThatGirl Films Are Mysterious

By: Jordy Eleni - Published: • References: topshop & fashionotes
The TopShop #WhosThatGirl campaign showcases an anonymous celebrity from the neck down only. A glitter-encrusted plum gown is all that viewers are permitted to see via the short clips. The five day-long production will culminate on December 4th when the identity of the star will be revealed on the TopShop site.

The short 'Winter Wonderland' videos are directed by a world-class Hollywood director. Participants in the social media competition will be rewarded with shopping sprees should they guess the famous participant.

Helpful teasers will also be provided throughout the course of the event, although there is little to go on aside from the blonde shoulder-length tresses and athletic physique of the mysterious woman, characteristics held by a hefty assortment of on-screen vixens. Stats for Secretive Celebrity Campaigns Trending: Older & Warm
Traction: 1,005 clicks in 116 w
Interest: > 3 minutes
Concept: #WhosThatGirl
Related: 99 examples / 76 photos
Segment: Females, 12-35
Comparison Set: 36 similar articles, including: crooner clothing campaigns, cheeky fashion campaigns, and scholar fashion campaigns.