Whitten Grey is a children's clothing company that commits itself to a "buy one, give one" initiative, meaning that for every frock bought, another dress is donated to a little girl in need.
The Texas-based Whitten Grey produces high-quality, eco-friendly kids' dresses made with organic cotton. Consumers can even choose what country they would like to donate a dress to (Liberia, Malawi, Guatemala and Zimbabwe), as well as the color of the dress. Whitten Grey will encourage girls to lead more socially-conscious lives, since they'll know that a young lady in need is wearing a similar dress.
Whitten Grey website
Whitten Grey on Twitter
Whitten Grey on Facebook
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Research: 3,453 clicks in 300 w
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Concept: Whitten Grey
Related: 85 examples / 65 photos
Segment: Neutral, 12-55
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