Whittaker Ghana Chocolate Ad Uses Race & Sex to Sell Sweets
The Whittaker Ghana Chocolate commercial may be seen as controversial by some because of its innuendo and racial implications. Others will probably just get really hungry.
Implications - Although consumers have become more cognizant of the tropes of advertising, the power of sex is a compelling one when it comes to selling products. Companies looking to form a deeper connection should consider how they can create intelligent ways to implement their campaigns with sexuality. One excellent example is the Pamela Anderson ad for PETA.