The Whitebox Whisky Highball Elevates a Classic Whisky Cocktail
Laura McQuarrie — April 1, 2023 — Lifestyle
References: whiteboxcocktails & thespiritsbusiness
The Whitebox Whisky Highball is a canned cocktail that not only makes a classic whisky cocktail more convenient, it also adds interest with a hint of peach and black tea. According to Whitebox Cocktails, "this cocktail is all about balance between the whisky, and the carbonation of the soda, and when done right it is greater than the sum of its parts."
Using its house blend of whisky that was specifically designed for highballs, Whitebox Cocktails combined 100% malted barley whisky from a single highland distillery with peach and tea essences for bright flavors and fruity notes.
Thanks to its dry and refreshing nature, this whisky cocktail in a can is perfect as a pre-dinner drink or an alternative to beer or other carbonated beverages.
Using its house blend of whisky that was specifically designed for highballs, Whitebox Cocktails combined 100% malted barley whisky from a single highland distillery with peach and tea essences for bright flavors and fruity notes.
Thanks to its dry and refreshing nature, this whisky cocktail in a can is perfect as a pre-dinner drink or an alternative to beer or other carbonated beverages.
Trend Themes
1. Canned Cocktails - Opportunity to innovate canned cocktails with unique flavor blends.
2. Whisky Highballs - Opportunity for whisky brands to create highball-specific blends with added flavors.
3. Convenience Cocktails - Opportunity to create convenient cocktail options for pre-dinner drinks or alternatives to beer and other carbonated beverages.
Industry Implications
1. Alcoholic Beverages - Opportunity to innovate the alcoholic beverage industry with more pre-made, canned cocktail options.
2. Whisky Distilleries - Opportunity to create highball-specific whisky blends with added flavors to cater to convenience and flavor trends.
3. Retail - Opportunity to create pre-made cocktail options for customers looking for convenience and unique flavor experiences.
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