Superstar

'White Banshee' by Belen Asad Captures Mile-Long White Gowns

By: Marissa Brassfield - Published:   Updated: Jul 5 2011 • References: acatexis.ar and behance.net
'White Banshee' by Belen Asad of WE! Photostudio features a model wearing a mile-long ivory dress that defies the laws of nature. It looks as if she's either walking on stilts or standing on a box--either way, this shoot is larger than life.

I'm particularly puzzled by the third image in 'White Banshee' by Belen Asad; the model is slumped back in a catatonic position. Is this bride-to-be undead?

Implications - Consumers are eager to see and experience that which is outside of their everyday experiences. These unique moments have the ability to go viral because people want to talk about that which they have never seen before. Companies can capitalize on this by creating unique marketing experiences that transcend what is generally expected.