Japan's 'Pocky' Chocolate Cookies Received a New Adult-Minded Variation

By: Riley von Niessen - Oct 5, 2016
References: pocky & newlaunches
'Pocky,' a brand of snacks that's based in Japan, has been around since the 1990s, meaning that diversifying its offerings is important in ensuring that consumers continue to maintain interest -- which is something that's reflected in its latest offering: whiskey-flavored cookies.

Shaped liked long cigarettes, the chocolate-covered biscuits have an appearance that makes them easily recognizable, especially considering the retro packaging and the well-known brand name that embellishes it.

With the whiskey-flavored Pockys, the brand claims that it's a complementary pairing to a strong alcoholic beverage. In order to keep the release a little more exclusive, a total of 300,000 boxes will be sold and will be available for purchase in Japan starting on October 26th.