This Whiskey Ad Recites a Poem as a Man Spreading His Brother's Ashes

By: Ady Floyd - Dec 15, 2015
References: senscritique & adweek
This sentimental whiskey ad for Johnnie Walker follows the emotional story of a man spreading his deceased brother's ashes in their childhood homeland.

The ad incorporates a touching poem that is recited throughout the entire commercial -- the only dialogue spoken in the ad. The spot begins with two men wandering through a deserted terrain as the poem dictates the touching memories the two brothers made together. They reach their abandoned home and share a glass of whiskey before the ad reveals that only one of the men is real. At this point, the commercial shows a sole man as he spreads the ashes of his deceased brother.

The whiskey ad 'Dear Brother' was created by directors Daniel Titz and Dorian Lebherz. The ultimate goal was to convey feelings of freedom and while tugging at the heartstrings of viewers.