Whiskas “According to Hubert” Ad

By: Marissa Brassfield - Published: Oct 29, 2008 • References: whiskas & adrants
Whiskas’ "According to Hubert" ad explores what a cat might tell you if he could talk. Hubert is a gray tabby who loves to eat meat. He’s also middle-aged, jobless and balding.

The clever commercial by TBWA/Toronto and James Haworth of Partners Film/Toronto features Hubert doing a number of cat-like activities, like sitting on a roof, walking along a raised fence and sitting on the arm of a couch. The ad is for Whiskas Meaty Selections. Stats for Humans as Cats Trending: Older & Mild
Research: 5,959 clicks in 395 w
Interest: 4 minutes
Concept: Humans As Cats
Related: 78 examples / 60 photos
Segment: Neutral, 18-55+
Comparison Set: 29 similar articles, including: animal internet memes, intimate animal portraits, and animal obesity.