PowerBar Now Offers an Easy-to-Consume Whey Protein Drink

By: Laura McQuarrie - Sep 16, 2016
References: powerbar & bevindustry
In addition to producing a range of solid protein bars that feature whey powder as a powerful main ingredient, PowerBar is now introducing 'Clean Whey Protein Drinks' that can be consumed in a liquid format.

These low-calorie beverages in Berry Pomegranate and Fruit Punch flavors offer 15 grams of whey protein, a non-dairy base of filtered water and zero sugar content. In place of using an artificial sweetener for flavor, PowerBar uses stevia extract to provide a hint of natural, healthy sweetness.

Protein-packed foods and beverages of this nature are no longer strictly popular among consumers who follow strict fitness routines. Now that many consumers perceive that they are deficient in protein, they are looking for easy ways to supplement their intake on the go.