Friends of V Magazine, Miranda Kerr, Bar Refaeli, Raquel Zimmerman and Terry Richardson, strip down to their swimsuits and take personal photos of their sandy beach trips. In 'Where Were You: On The Beach' for the 2010 V65 V Magazine 'Summer Scorcher Issue,' the big names show off their candid sandy shots from tropical locations like the Bahamas, Hawaii, India, St. Barts and Mexico.
The issue is available on newsstands May 11, 2010.
Implications - Urban society is so saturated with advertisements that follow standard formats that consumers have become desensitized to them. They take notice of ads that feature risque or seductive content since they are memorable. This can be easily capitalized on by any company.
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Concept: Miranda Kerr Bar Refaeli Raquel Zimmerman
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Segment: Females, 12-55
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