NYC advertising agency, BBDO has put out a fabulous new ad for Havaianas flip flops. The new marketing campaign includes videos which were released on marketingfriends.net yesterday. They have since received nothing but rave reviews and positive comments.
The computer-generated cartoons follow a pair of feet as they go on adventures into beautiful worlds. The first video is more of an urban adventure, while the second follows a pair of manicured toes off a diving board, into an ocean filled with interesting critters, then onwards to a tropical island with exotic, mythical creatures.
Both videos are impeccably done with incredible colours, smooth graphics and some very chill music from Big Foote. All your senses will be captivated, sending you into a relaxed trance. It's candy for your senses!
What makes these ads real winners though are their phenomenal endings. I won't spoil it, but will mention that the finale is exceptional, with an innovative, catchy slogan to finish it off. So creative!
Video Link for Ad 1: http://adsoftheworld.com/node/11976/play
Video Link for Ad 2: http://adsoftheworld.com/node/11975/play
Stats for When Feet Dream
Trending: Older & Warm
Research: 7,292 clicks in 463 w
Interest: > 3 minutes
Concept: When Feet Dream
Related: 64 examples / 49 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: draining sink baskets, portable pickle snacks, and leafy lace-up visors.
When Feet Dream
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