An environmentally-friendly race car with tyres made from potatoes and brake pads from cashew nut shells has been invented by boffins at the University of Warwick. Named ECO1, It has a top speed of 150 mph and also runs enitrely on bio-fuels and bio lubricants.
Whilst the chassis needs to be from steel (which is very recyclable) for strrength and safety , everything else on the car is made out from biodegradable or recyclable materials.
Implications - The importance to consumers of environmentally friendly products and services extends over all markets, as buyers become increasingly concerned with lowering their carbon footprint. Businesses can benefit from this by enhancing their existing products with new eco-friendly technology to ensure they remain relevant and appealing in ever-changing markets.
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