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Glamorized Lifeguards

Karl Lagerfeld Show Us 'What's Glam Now' in Harper's Bazaar

— October 21, 2009 — Pop Culture
Models Freja Beha Erichsen and Baptiste Giabiconi highlight, ‘What’s Glam Now’ in Harper’s Bazaar. The editorial was shot by none other than fashion renaissance man Karl Lagerfeld (who clearly plays favorites when it comes to picking his models).

The ‘What’s Glam Now’ editorial is part of the fashion-packed November 2009 issue of Bazaar. Styled by George Cortina Beha Erichsen lounges lakeside with Giabiconi (clad only in a black speedo or white robe) in outfits by Dolce & Gabbana, Louis Vuitton, Giorgio Armani, Givenchy and, of course, Lagerfeld designs for Fendi and Chanel.
Trend Themes
1. Fashion Editorials - Opportunity for creative collaborations between fashion designers and photographers to showcase their latest collections in magazine spreads.
2. Glamorous Swimwear - Potential for luxury swimwear brands to create glamorous and stylish designs that can be showcased in magazines, appealing to fashion-conscious consumers.
3. Model Favorites - Opportunity for models who have a close relationship with top fashion photographers like Karl Lagerfeld to gain more exposure and secure high-profile editorial work.
Industry Implications
1. Fashion Design - Potential for designers to partner with influential photographers to create stunning editorials that showcase their designs and create brand awareness.
2. Magazine Publishing - Opportunity for fashion magazines to feature glamorous swimwear and fashion editorials that attract readers and advertisers looking to promote their brands.
3. Modeling - Models who have a strong connection with top fashion photographers like Karl Lagerfeld can leverage their relationships to book more high-profile editorial shoots and increase their visibility in the industry.
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