The 'You Are What You Ride' Series Pairs Bikes with Identities

By: Alexander Lam - Published: Jul 12, 2013 • References: cyclemon & mymodernmet
A series of clever illustrations entitled 'You Are What You Ride' by French artists Thomas Pomarelle and Romain Bourdieux features bike designs based on identities. Each illustration has a different bike design that accurately pairs with a certain type of person. By customizing the design of each bike, Pomarelle and Bourdieux were able to convey an extended range of personalities and identities.

You Are What You Ride has various custom frames and wheels to match both stylistic and functional needs. Bikes were made to meet the lifestyle needs of people who identify with groups like gangsters, hipsters and runners. As a result, anyone browsing through the quirky designs can easily find the perfect bike with minimal effort Stats for Personality-Inspired Bike Designs Trending: Older & Warm
Research: 4,375 clicks in 149 w
Interest: 2.5 minutes
Concept: What You Ride
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
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