The What to Expect App Provide Personalized Content for Moms-to-Be

By: Katherine Pendrill - Sep 12, 2016
References: & whattoexpect
The What to Expect app is an online tool that moms-to-be can use to stay informed about each stage of their pregnancy. Developed by the trusted pregnancy brand 'What to Expect When You're Expecting,' the app offers a more personalized resource for young mothers trying to navigate pregnancy and life as a new parent.

Unlike other pregnancy applications, the What to Expect app allows users to input personal details such as their due date, location, medical condition, parenting style and more. The app will then provide personalized content that is tailored to the needs of the user at each stage in her pregnancy. This information includes everything from health tips to passionate stories shared by real parents. The app also provides access to a community of real moms who are more than happy to swap stories, advice and photos with other moms-to-be.

By offering personalized content instead of general information, the What to Expect app is likely to appeal to millennial moms looking for a more curated pregnancy resource.