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The What Ever Wine Label is Full of Laid Back Sass

By: Susan Keefe - Published: • References: medhurstwines.au & thedieline
The What Ever Wine label was the product from the talented team at CIP Creative to craft an engaging, but relaxed look for Medhurst Wines. The result is a playful representation of adolescent sassitude. Deliciously tongue in cheek, this hilarious label takes you back to a time when procuring wine required a fake ID or a totally cool older brother.

The What Ever Wine Label is comprised of two hands forming a snippy 'W' in true 'Clueless' fashion. Rendered in a style reminiscent of the diagrams one would find in a sign language dictionary, the meaning of the gesture is further emphasized in slightly imperfect bright red typography. Always on your side, What Ever Wine is the bottle you reach for when the frustration of the day leaves you speechless. This wine invites you to cast your problems aside, pop the cork and sigh, "What ever!"

Clever, cute and casual, What Ever Wine urges you to let go and relax.

Photo Credits: Tony Mott Stats for Saucy Gesture Branding Trending: Older & Mild
Traction: 3,834 clicks in 143 w
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Concept: What Ever Wine
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: jolly beverage branding, chronicle cabernet branding, and beaky beverage branding.