Erecting a 16 Tonne Ice Pop: Publicity Stunt Ends in Disaster


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Greg Ponesse

By: Greg Ponesse
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Erecting a 16 Tonne Ice Pop: Publicity Stunt Ends in Disaster

An attempt to erect a 16-tonne ice pop in a New York square froze traffic and created a sticky situation for the company behind the stunt.

The soft-drink maker Snapple tried to get into the Guinness World Records book by installing the 7½-metre confection in downtown Manhattan on Tuesday.

As a construction crane began to haul it upright, a pink tide of kiwi-strawberry-flavoured fluid spread across Union Square. The slush forced pedestrians to flee for higher ground. Firefighters closed off several roads, fearing that vehicles and bicycles could slip.

Excerpt Via: cbc Posted: Dec 30, 05
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