Talented

Erecting A 16 Tonne Ice Pop: Publicity Stunt Ends In Disaster

By: Greg Ponesse - Published: • References: cbc
An attempt to erect a 16-tonne ice pop in a New York square froze traffic and created a sticky situation for the company behind the stunt.

The soft-drink maker Snapple tried to get into the Guinness World Records book by installing the 7½-metre confection in downtown Manhattan on Tuesday.

As a construction crane began to haul it upright, a pink tide of kiwi-strawberry-flavoured fluid spread across Union Square. The slush forced pedestrians to flee for higher ground. Firefighters closed off several roads, fearing that vehicles and bicycles could slip.