An attempt to erect a 16-tonne ice pop in a New York square froze traffic and created a sticky situation for the company behind the stunt.
The soft-drink maker Snapple tried to get into the Guinness World Records book by installing the 7½-metre confection in downtown Manhattan on Tuesday.
As a construction crane began to haul it upright, a pink tide of kiwi-strawberry-flavoured fluid spread across Union Square. The slush forced pedestrians to flee for higher ground. Firefighters closed off several roads, fearing that vehicles and bicycles could slip.
Erecting a 16 Tonne Ice Pop: Publicity Stunt Ends in Disaster
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ERECTING A 16 TONNE ICE POP: PUBLICITY STUNT ENDS IN DISASTER
Published: Dec 30, 2005 • References: cbc