Icelandic Beer Brewery Steðji is Selling Beer Made of Dead Whales
Michael Baxter — January 14, 2014 — Lifestyle
References: stedji & fastcoexist
Icelandic brewery Steðji are making Whale Beer. When I say whale beer, I don't mean this is some radical beer marketing ploy; I mean they are actually making beer out of dead whales.
You won't be getting ground up whale chunks in your beer, so there's no need to worry about that, but the by-product of whale meal is an oil which constitutes a fair amount of the whale beer. I definitely had to do a double take when I heard this, but it's being marketed as especially healthy.
The whales are able to be used in this way because of laws in Iceland (amongst certain other countries) that allow that sort of thing. The whale beers do have a shortened shelf life and will be available throughout February to celebrate specific Icelandic traditions
You won't be getting ground up whale chunks in your beer, so there's no need to worry about that, but the by-product of whale meal is an oil which constitutes a fair amount of the whale beer. I definitely had to do a double take when I heard this, but it's being marketed as especially healthy.
The whales are able to be used in this way because of laws in Iceland (amongst certain other countries) that allow that sort of thing. The whale beers do have a shortened shelf life and will be available throughout February to celebrate specific Icelandic traditions
Trend Themes
1. Whale Beer - Disruptive innovation opportunity: Explore the creation of unique and unconventional beer flavors by using alternative ingredients such as whale by-products.
2. Sustainable Brewing - Disruptive innovation opportunity: Develop sustainable brewing practices by utilizing unconventional resources, like whale oil, as a renewable and eco-friendly ingredient in beer production.
3. Cultural Traditions in Brewing - Disruptive innovation opportunity: Incorporate cultural traditions into brewing processes to create limited edition beers, connecting consumers with unique experiences and celebrating specific traditions.
Industry Implications
1. Craft Beer - Disruptive innovation opportunity: Merge sustainable practices and unconventional ingredients to create distinctive craft beers that appeal to adventurous consumers looking for new taste experiences.
2. Food and Beverage - Disruptive innovation opportunity: Expand the boundaries of flavor profiles in the food and beverage industry by experimenting with unconventional ingredients, such as whale by-products, to cater to niche markets seeking novelty and uniqueness.
3. Tourism and Hospitality - Disruptive innovation opportunity: Develop exclusive offerings, like limited edition drinks tied to cultural traditions, to attract tourists and enhance the overall experience within the tourism and hospitality industry.
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