WGSN's Tumblr Account Aims to Predict the Coming Style Trends

By: Jordy E  - Published: Oct 11, 2012 • References: wgsn.tumblr & fashionotes
WGSN's Tumblr account is self-described as "...the world's leading fashion trend forecaster." This meteorological reference is fitting given the company's ability to predict the next cataclysmic patterns, fabric and cuts.

Sections devoted to womenswear, menswear, fashion week, street shots, trade shoes, print, graphics and more provide an all-encompassing look at the international style scene. Interactive elements such as GIFs, music posts and active campaigns engage WGSN's members, although the popping colors and materials do so all on their own.

Interviews with breakout designers dig deep into the minds of some of the world's top talent, allowing members to apprehend the future of couture well before most. Posts on books, accessories and home design further broaden WGSN'S scope, making it a remarkably well-rounded site. Stats for Fashion-Weather Forecasts Trending: Older & Warm
Research: 2,060 clicks in 189 w
Interest: 1.8 minutes
Concept: WGSN Tumblr
Related: 121 examples / 93 photos
Segment: Females, 12-35
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