Sky Atlantic is Using 'Westworld' in Its Latest Instagram Campaign

By: Laura McQuarrie - Oct 19, 2016
References: instagram & prexamples
'Westworld' is the name of a remade sci-fi thriller TV series on HBO and the newest drama series to be added to Sky Atlantic TV. As such, Sky Atlantic created an entire Instagram campaign around this thrilling series.

Westworld, is set in a theme park of the future run by robot hosts, which enables guests to live out some of their wildest fantasies through artificial consciousness. The wondrous world takes a turn for the worse when the androids that run the park begin to malfunction and begin taking out visitors one by one.

Inspired by the plot of the TV series, Sky Atlantic launched an Instagram account that asks users to choose: "White hat or black hat?" Tapping on either of these choices leads users to different accounts, revealing an adventure that determines if a player would have what it takes to survive in Westworld.