The Western Chief Batman Raincoat and Gear is Super
Kids now have the ability to fight puddles in their rubber boots with Batman's face on them. They can protect themselves from raindrops with their super awesome Batman Signal umbrella and they can fight day-to-day crime just like Batman in their Batman raincoat.
Implications - Consumers are drawn to products or services that induce feelings of nostalgia in them. They can relive experiences by using products that make reference to classic pop culture elements. Companies can appeal to their desired niche markets by incorporating specific cultural references into their product design or content.