Loblaws' '#Welovefood' Campaign Created a Family-Specific Cookbook

By: Christopher Magsambol - Nov 11, 2015
References: youtu.be & marketingmag
Loblaws' '#WeLoveFood' campaign celebrated a family's traditional Thanksgiving dinner by recreating it for them. The mini film begins with a husband describing his departed wife's Thanksgiving traditions and recipes. These detailed discussions were carefully recorded by Loblaws, who crafted each recipe for the family's patriarch.

The surprise began with Matthew Rome being taken to Loblaws by his daughter. They were soon greeted by a chef who toured them through various sample recipes from his late wife Dolores Rome -- whose famous brussel sprouts and apple strudel were recreated. Matthew was later surprised by family who were waiting to sample Loblaws' recreated Rome family dinner.

The #WeLoveFood campaign went viral on social media when it was released prior to Canadian Thanksgiving celebrations. Its tremedous success has lead to an increase in sales for the Canadian grocery store.