The Wello WaterWheel was Developed as a Gendered Venture

By: Tiana Reid - Published: Apr 25, 2013 • References: & twitter
The Wello WaterWheel stemmed from an attempt to answer a question that the team was grappling with in September of 2011: "How might we improve the experience of collecting, storing, and using water?" Wello, a social business that created the innovation itself under its name, was founded by Cynthia Koenig.

The WaterWheel also attempts to answer the question from a gendered perspective. That is to say, the language is framed at social change through freeing up time that women spend traveling to get water. "Research shows that when women have extra time, they choose to spend it on activities that boost family income, education, health, and wellbeing," the social venture writes on its website about its overall mission.

Contact Information
Wello WaterWheel website
Wello on Twitter Stats for Potable H2O Pods Trending: Older & Mild
Research: 1,476 clicks in 160 w
Interest: 1.3 minutes
Concept: Wello WaterWheel
Related: 78 examples / 60 photos
Segment: Females, 18-55
Comparison Set: 29 similar articles, including: jewelry-funded water purifiers, tap water packaging, and water-funding fashion.