Boston Pizza's 'We'll Make You a Fan' Ad Promotes Communal Dining

By: Ady Floyd - Oct 27, 2015
References: marketingmag & marketingmag
This humorous ad promotes Boston Pizza's 'Fan Stories' campaign, which incorporates the catchphrase "we'll make you a fan." This campaign has been an ongoing project for about a year, but this fresh ad is revamping the campaign with a quirky twist.

The short commercial features a man who has been completely painted gold. He shares his story about becoming a "sport's trophy model." He goes on to explain the difficult poses and long hours spent at the studio. The ad ends with him stating how happy he is to have the ability to eat Boston Pizza, which seems to be the only thing to get him through his tough job.

The tagline "we'll make you a fan" is sprawled across the screen as the trophy model brags about ordering anything from pizza to burgers. The overall goal of the ad is to highlight the Canadian eatery a family-friendly and communal place while comparing it to a sports team.