The Weleda Body Care Campaign Likens the Epidermis to Priceless Jewelry

By: Meghan Young - Published: Apr 15, 2012 • References: jvm & ibelieveinadv
The Weleda Body Care campaign urges people to treat their skin like precious jewelry pieces. What at first looks like images of three thwarted female burglars are actually creative interpretations of what skin accessories would look like. Of course, no one would want to display their skin if it was at all sagging.

Conceived and executed by Jung von Matt, an ad agency based in Stuttgart, Germany, the Weleda Body Care campaign was art directed by Cornelius Hafemeister with creative direction by Holger Oehrlich and Philipp Barth. Photographed by Kerstin Weiss, the simple images send a strong message, especially when paired with the statement, "Care for your most precious treasure: Your skin." It is a habit both men and women should adopt as soon as possible. Stats for Luxurious Skin Ads Trending: Older & Mild
Research: 1,950 clicks in 215 w
Interest: 1.5 minutes
Concept: Weleda Body Care Campaign
Related: 38 examples / 29 photos
Segment: Females, 18-55
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