Superstar

Improv Everywhere Heads to JFK for "Welcome Back"

By: Marissa Brassfield - Published: • References: improveverywhere & freshcreation
Improv Everywhere's latest stunt, "Welcome Back," brings the crew to JFK Airport, where they welcome 20 random strangers at baggage claim. I love random acts of kindness towards strangers, so this project particularly appeals to me. The bewildered looks on people's faces is priceless.

The Improv Everywhere team found their marks by looking at the names on the placards held by chauffeurs. They scribbled out welcome signs, carried banners and held balloons and bouquets of flowers. "Welcome Back" was a submission for Improv Everywhere's version of an Absolut World for the 'In An Absolut World' website. Stats for Greeting Total Strangers Trending: Older & Average
Traction: 5,408 clicks in 289 w
Interest: > 3 minutes
Concept: Greeting Total Strangers
Related: 79 examples / 61 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: swapping shirts with strangers, starring in strangers' photos, and encouraging physical interaction.