West Elm's 'We Love Who You Love' Ad Promotes its Wedding Registry

By: Jana Pijak - Feb 11, 2016
References: westelm & youtube
West Elm's 'We Love Who You Love' television spot promotes the home retailer's wedding registry service. Ideal for lovers of unique home decor, the retailer offers a variety of housewares and furniture pieces that fuse elegance with craftsmanship.

The brand's We Love Who You Love wedding registry ad highlights personalized elements that subscribers can customize to fit their needs and personal tastes. Offset with a "We Love" theme, this commercial fuses West Elm's product images with playful quotes including "we love impromptu dinner parties," "we love midnight snacks" and "we love a little shine."

This playful ad promotes the retailer's diverse products while inviting viewers to consider it for their wedding registry. While larger department stores are popular wedding registry options, smaller home decor chains or independent retailers are quickly entering this profitable market.