This Artificial Intelligence Software Replicates Human Reactions to Sites

By: Charlotte Joyce Kidd - Nov 10, 2015
References: eyequant & forbes
EyeQuant is a new software company that effectuates website analysis using artificial intelligence. With the use of AI, the program can actually detect what a human experiences when they visit a certain webpage.

EyeQuant uses AI to perform website analysis in two areas: the excitement of a page and its clarity. Each metric is rated on a scale of 0 to 100. For excitement, 0 is a very calm, subdued site that might not hold attention for too long. 100 represents an extremely engaging webpage. In the realm of clarity, 100 is best, indicating the maximum clarity and ease of reading.

The website analysis software was recently tested on both Donald Trump's website and Hillary Clinton's. While Trump received a 92% clarity score, his site was less engaging than Clinton's, whose excitement factor came in at 70%.