Web Domains Become Big Business (Again?)
WEB DOMAINS BECOME BIG BUSINESS (AGAIN?)
Implications - The vast expansion and widespread adoption of the Internet has turned online domains into valuable virtual lots. Savvy entrepreneurs are monetizing domain names just as real estate developers might monetize a rental lot. To take advantage of this opportunity, companies can purchase a series of relevant domain names and place a carefully curated blend of unique advertising and content on them.