Greg Ponesse — July 23, 2007 — Pop Culture
References: cnn
The buying and selling of web addresses is becoming big business. Thanks to pay-per-click advertising, the business could top $4 billion by 2010. Why you ask? People no longer look at web addresses as a commodity, but rather look at it as a piece of real estate.
Implications - The vast expansion and widespread adoption of the Internet has turned online domains into valuable virtual lots. Savvy entrepreneurs are monetizing domain names just as real estate developers might monetize a rental lot. To take advantage of this opportunity, companies can purchase a series of relevant domain names and place a carefully curated blend of unique advertising and content on them.
Implications - The vast expansion and widespread adoption of the Internet has turned online domains into valuable virtual lots. Savvy entrepreneurs are monetizing domain names just as real estate developers might monetize a rental lot. To take advantage of this opportunity, companies can purchase a series of relevant domain names and place a carefully curated blend of unique advertising and content on them.
Trend Themes
1. Domain Monetization - The monetization of online domains has created opportunities for savvy entrepreneurs to turn online domains into valuable virtual lots for generating revenue.
2. Virtual Real Estate - The widespread adoption of the Internet has turned web domains into valuable virtual real estate, opening up opportunities for real estate developers to monetize domain names much like rental lots.
3. Pay-per-click Advertising - With pay-per-click advertising, buying and selling web addresses could hit a $4 billion industry by 2010, opening up opportunities for businesses to monetize their domain names.
Industry Implications
1. Technology - With the vast expansion and widespread adoption of the Internet, technology companies are uniquely positioned to take advantage of the opportunity presented by the buying and selling of web domains.
2. Advertising - Advertising firms can generate revenue by purchasing a series of relevant domain names and placing a carefully curated blend of unique advertising and content on them.
3. Real Estate - The monetization of web domains has created opportunities for real estate developers to monetize domain names much like rental lots.
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