Post-It Transforms Annoying Web Advertisements into Useful Ones

By: Laura McQuarrie - May 19, 2015
References: post-it & creativecriminals
When browsing on the Internet, web advertisements often distract from the real content you're after. Rather than having these kinds of retargeting web banners simply take up space in the hopes that they will be clicked on, Post-It devised a more useful sort of banner.

Post-It's Custom Banner is transformed into a virtual sticky note, where someone browsing the web can leave themselves relevant to-do lists and reminders. Instead about being sneaky about advertising, Post-It makes its attempts apparent by asking users up front if they agree to terms that describe their data will be collected with the use of cookies. Inspired by the stickiness of a Post-It, these banners follow users across a range of popular websites.