Wearable Towels Are the New Snuggie, But This Time, For Summer

By: Bianca Bartz - Published: May 23, 2009 • References: wearabletowel & videogum
Is the Wearable Towel the new Snuggie? After the wildly popular infomercials shot the silly Snuggie blankets to fame, other gimmic product inventors have been hungry for a piece of the corny advertising pie.

This Wearable Towel video uses attractive characters to sell its "practical" product, such as a brunette wearing hers as an over-sized Grecian-style towel dress and a bronzed buff hunk sporting his Wearable Towel like a toga.

I love how they use a woman in skin-colored lingerie to make you do a double take -- yet despite the fact she isn't sans bra, the Wearable Towel commercial manages to hold viewers captive.

So what do you think? Could the Wearable Towel be the new Snuggie? Stats for Transformer Togas Trending: Older & Warm
Research: 8,210 clicks in 365 w
Interest: > 3 minutes
Concept: Transformer Togas
Related: 74 examples / 57 photos
Segment: Females, 18-55
Comparison Set: 27 similar articles, including: viral peekaru parodies, snuggies for babies, and photobombed infomercial products.