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Hydration-Enhancing Clothing

The Qore Performance Base Layer Clothing Keep Athletes More Hydrated

— May 8, 2016 — Lifestyle
Manufactured in the USA, Qore Performance has developed a unique wearable hydration technology built into a base-layer clothing system. During an independent clinical study, researchers found athletes were 40% more hydrated and performed 3% longer when exercising in the garment, tested on 17 subjects. The Qore Performance could be one of the first brands to actively control hydration through simply wearing a performance base-layer garment.

The novel wearable hydration technology is a phase change material positioned on the body's pulse points at the femoral, brachial and ulnar/radial arteries, commonly targeted in emergency medicine to treat heat-related illness. The wearable hydration technology packs can take effect in 10-20 minutes during exercise and then recharged by placing in ice-water for 15 minutes.

Currently worn by the military, ultra runners and others, this wearable hydration technology is exciting, particularly when the system becomes built directly into the garment rather than "attached" as a pack or insert.
Trend Themes
1. Wearable Hydration Technology - The Qore Performance base layer clothing integrates wearable hydration technology, providing disruptive innovation opportunities for the sports and fitness industry.
2. Performance Base Layer Garments - The development of performance base layer garments that actively control hydration presents disruptive innovation opportunities for the fashion and athleisure industry.
3. Phase Change Materials - The use of phase change materials in clothing, such as the ones used in Qore Performance base layer clothing, creates disruptive innovation opportunities for the materials and textile industry.
Industry Implications
1. Sports and Fitness - The wearable hydration technology integrated into Qore Performance base layer clothing introduces disruptive innovation opportunities for the sports and fitness industry.
2. Fashion and Athleisure - The development of performance base layer garments that actively control hydration offers disruptive innovation opportunities for the fashion and athleisure industry.
3. Materials and Textile - The use of phase change materials in clothing, like the ones used in Qore Performance base layer clothing, presents disruptive innovation opportunities for the materials and textile industry.
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