This Chain Rewards Those Who Wear Green on St. Patrick's Day

By: Katherine Pendrill - Mar 11, 2016
References: prnewswire & brandeating
While IHOP may have just wrapped up a promotion for National Pancake Day, now the famous breakfast chain is launching a new campaign that rewards those wearing green on St. Patrick's Day.

As part of its nationwide St. Patrick's Day promotion, IHOP will offer a short stack of pancakes for $1 to those who wear green on March 17th. At IHOP, a short stack consists of three fluffy buttermilk pancakes topped with a dab of butter. The promotion will run from 7 AM to 7 PM and customers only need to wear "a touch of green" to qualify.

While this year marks the first time that the chain will celebrate St. Patrick's day with a nationwide promotion, IHOP is following in the footsteps of many other brands that have begun using holiday-themed promotions as a way to attract customers.