The crowd-sourced 'We are the 15 Percent' photography series by Michael David Murphy & Alyson West was created as a way to respond to the negative backlash created after a Cheerio's commercial showed an interracial couple. Though there was a great number of people in support of the ad, and felt like it showed what is an everyday moment for families, there was some negative comments directed at it online.
The We are the 15 Percent series is aptly named as an estimated 15 percent of new American marriages are between people of different races. The photos, sent in by real families, portray loving families and wedding scenes, some with kids, some without. The We are the 15 Percent series is a fantastic way to take someone's negativity and turn it into a positive that can change the viewpoints of others.
Backlash Fighting Photography
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