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The We Are On the Edge Jacket by Marie-Elsa Batteux is Ready for Doomsday

By: Meghan Young - Published: • References: marie-elsabatteux.fr & fastcodesign
The world may have not ended in 2012, but with Typhoon Haiyan, one of the strongest storms in recorded history, still wreaking havoc throughout Southeast Asia, the We Are On the Edge jacket may be more than just a gimmick. It certainly looks legit. It is a silver camouflage coat that is equipped with ninja-esque blades for self-defense, flotation devices, oxygen mask, an eye protector, neon signaling devices and a golden space blanket. It even boasts water and food supplies in the lining and a first aid kit.

Designed by Marie-Elsa Batteux, the We Are On the Edge jacket is inspired by the Prepping Movement. Batteux writes, "I tried to picture a world where Prepping becomes mainstream and gets integrated into the DNA of everyday products." Stats for Apocalypse-Ready Apparel Trending: This Year & Warm
Traction: 1,670 clicks in 42 w
Interest: 1.6 minutes
Concept: We Are On The Edge
Related: 101 examples / 78 photos
Segment: Males, 12-55+
Comparison Set: 37 similar articles, including: dystopian survival kits, avant-garde apocalypse attire, and amazing apocalyptic attire.