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The We Are Handsome Summer 2011 lookbook showcases a stunning swimwear collection poolside.

I don't know what captivates me more: the glamorously bronzed model, the sexy cuts of the swimsuits or the oceanic blue pool. Either way, the three elements put together becomes a triple threat, making it hard for viewers to look away. The We Are Handsome Summer 2011 lookbook definitely dazzles its audience in every way.

Implications - Society has become so saturated with advertising images that consumers have gradually become desensitized to them. They now only take notice of advertisements that are atypical for their shocking or graphic images, which make them memorable. Companies can appeal to potential consumer groups by devising unique marketing campaigns.