'We Are Explorers' by dENiZEN Advertises Through Adventure

By: Andrew Robertson - Published: • References: denizen & behance.net
dENiZEN has recently outsourced Republic Shanghai to create a series of stop motion shorts to promote Levis's brand new show 'We Are Explorers.' The ads are a collection of roughly 5-second clips featuring animated characters within environments created out of denim.

We Are Explorers is influenced by that innate desire to travel the world and indulge in foreign experiences. By relaying its product through the desire to set out and see the world, dENiZEN's ad campaign promotes both adaptable apparel and bold experiences.

The stills for We Are Explorers feature various iconic locations and indigenous characters that one can only encounter by setting out and seeing those wonders for themselves. When packing your travel gear, be sure to include a dependable pair of durable and stylish jeans. Stats for Denim Cutout Campaigns Trending: Older & Chilly
Traction: 653 clicks in 127 w
Interest: 3.4 minutes
Concept: We Are Explorers
Related: 94 examples / 72 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: photographic journey portraits, 44 denim-on-denim looks, and manly mechanic ads.