Japanese Crowd Surfing
Hundreds of Swimmers Take to Tokyo Water Park
This latest viral video shows something you would never see in a western pool - people swimming elbow to elbow and not trying to drown one another. And I'll bet there won't be any lawsuit from a hypersensitive swimmer who was inappropriately touched beneath the waves.
Implications - Due to the shift in power of modern social media and technological advances, the youth market controls much of the way news is spread and read. Companies that are looking to create a splash in their ad campaigns or stunts can use the youth market and social sites to spread the word about their products, company and branding.