The '5 Water Socks' Keep Feet Feeling Dry and Comfortable in Any Weather
Katherine Pendrill — June 25, 2015 — Fashion
References: facebook & kickstarter
A Detroit-based company has developed a line of water-resistant socks that help keep your feet feeling dry and comfortable all day long. The '5 Water Socks' not only keep your toes dry, they also help to ward off any unpleasant odors and uncomfortable itching that may result from walking through puddles or perspiring during athletic activities.
While other water-resistant socks are made from thick and stuffy neoprene, the 5 Water Socks are designed for maximum comfort and breathability. These everyday athletic socks are made from a revolutionary fabric called 'RainArmor,' which fuses hydrophobic nanoparticles with soft yarn to create a revolutionary water-resistant barrier. This fabric allows the socks to resist low pressures of water, while simultaneously reducing any uncomfortable itching or odors. The 5 Water Socks are also machine-washable, which makes them easy to clean and care for.
The company is currently running a Kickstarter campaign to bring the product to production and help consumers everywhere keep their feet feeling dry.
While other water-resistant socks are made from thick and stuffy neoprene, the 5 Water Socks are designed for maximum comfort and breathability. These everyday athletic socks are made from a revolutionary fabric called 'RainArmor,' which fuses hydrophobic nanoparticles with soft yarn to create a revolutionary water-resistant barrier. This fabric allows the socks to resist low pressures of water, while simultaneously reducing any uncomfortable itching or odors. The 5 Water Socks are also machine-washable, which makes them easy to clean and care for.
The company is currently running a Kickstarter campaign to bring the product to production and help consumers everywhere keep their feet feeling dry.
Trend Themes
1. Water-resistant Apparel - Opportunity for disruptive innovation in creating water-resistant clothing for various purposes.
2. Hydrophobic Nanotechnology - Potential for disruptive innovation in incorporating hydrophobic nanoparticles into various products for water resistance.
3. Comfortable Waterproof Materials - Opportunity for disruptive innovation in developing comfortable and breathable materials with water-resistant properties.
Industry Implications
1. Athletic Apparel - Potential for disruptive innovation in creating water-resistant athletic clothing and footwear.
2. Outdoor Gear - Opportunity for disruptive innovation in producing water-resistant gear and accessories for outdoor activities.
3. Fashion and Lifestyle - Potential for disruptive innovation in introducing water-resistant fabrics and products for everyday fashion and lifestyle needs.
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