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Swatch Introduces its New Scuba Libre Waterproof Watch

By: Alyson Wyers - Published: • References: store.swatch & creativecriminals
Swatch’s new commercial for its waterproof watch Scuba Libre combines life on land and stunning sea-like visuals. This advertisement brings a fresh look to a tired idea. The underwater adventure mimics a scuba diving expedition where the sea creatures are in harmony with our world, rather than predatory.

The only exception is the dog barking an octopus up a tree. The ad mixes urban/oceanic elements such as coral-encrusted skyscrapers, freeway tunnel-lurking sharks and a submarine subway station. The ‘Underwater’ song choice also fits the under-the-sea theme perfectly.

The Scuba Libre line comes in a variety of colors. Each style is named after a different oceanic object from clown fish to whale bone. The waterproof watch is designed not just for divers, but for regular land-dwellers too. Stats for Surrealist Under-The-Sea Watch Ads Trending: Older & Mild
Traction: 480 clicks in 65 w
Interest: > 3 minutes
Concept: Waterproof Watch
Related: 86 examples / 66 photos
Segment: Neutral, 4-55
Comparison Set: 31 similar articles, including: graffiti-inspired timepieces, limited edition rainbow watches, and segmented analog watch faces .